Was untracked locally and stale (referenced apps/ instead of custom_apps/,
git clone inside the container instead of our tar-based deploy). Documents
the two things that just caused a production incident on nc01: files
extracted from a tarball keep the source uid/gid and need an explicit
chown to www-data, and skipping the installed_version sync after bumping
<version> puts the whole instance in "needs upgrade" state, which blocks
not just occ commands but the web login page too.
Link it from README.md's install section.